The Connected Shopper: How Digital Behaviour is Rewriting the Rules of Retail

April 16th @ 2pm BST (9am EST)

When a smartphone is no longer just a device but an extension of a person, digital behaviours enter into the store environment. But what are the drivers behind these behaviours and how do retailers capitalize on this reality and empower their store associates?

What are shoppers looking for tech to do for them in stores and how can retailers engage connected shoppers with their store tech strategy? What role does AI play in this new paradigm?

Backed by original research into store tech usage by shoppers in Europe and the US, join top retail trend experts Jack Stratten (Insider Trends), Ian Scott (Ian Scott Consulting) and Lauren Cevallos, Director of Product Strategy and Customer Success at Jumpmind, to find out how customer tech behaviours varies between these powerful retail markets, and how this is impacting the role of store associates.

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