Market Intelligence

Winning with Answers & Insights in the Store

The Key to Better Selling and Ditching Associate Overwhelm

There’s a growing mismatch between what shoppers expect from store visits and what retailers are prepared to deliver. In the past, shoppers may have tolerated average service in the store in exchange for more convenience or better pricing. But those days are over.

Today’s consumers expect store associates to serve as trusted advisors — product experts who can provide guidance, recommendations, and a deeper understanding of the merchandise. Unfortunately, our research shows retailers are struggling to live up to this expectation.

This new dynamic has created a knowledge gap between shoppers and store associates...

 

35% of retailers admit that one of their top operational challenges is meeting this higher level of service expectation.

Another 21% cite customer dissatisfaction with the lack of seamlessness between online and in-store experiences as a top concern.

Our research reveals 36% of retailers say meeting the demands of hyper-informed customers represents one of the top threats to their business. Shoppers are arriving at stores armed with online research, but all too often, store associates aren’t equipped to match or exceed that knowledge. It’s not that retailers don’t recognize the problem.

About Jumpmind

Known for its cloud-native, mobile Point of Sale (POS) platform, Jumpmind offers the most modern and technologically leading POS and unified promotions to support inspired shopping experiences that empower both shoppers and the retail associates who serve them.

While most POS platforms are designed to meet retailers’ current needs, Jumpmind builds a system designed for the future. Business requirements can shift, customer expectations can evolve, and hardware preferences change over time. That’s why Jumpmind solutions — which are built by retail industry veterans — are technology agnostic, adaptable and future-proof, enabling retailers to stay ahead of the curve through agility, at scale.

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Jumpmind Recognized as a Leader in The Forrester Wave™: Point-of-Service Solutions, Q4 2024
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