Meet Honey Davidson-Ellis: Jumpmind’s European Retail Transformation Change Agent

Welcome to Jumpmind Reveal, a blog series showcasing some of the talented folks we have here at Jumpmind. In today’s installment, we meet Honey Davidson, she’s a Retail Transformation Consultant within Jumpmind’s EMEA team based in Ascot, England. 

Honey, tell us a bit about your career and how you came to Jumpmind. 

I joined in November 2025 as a Retail Transformation Consultant, and it’s been the best decision I’ve made career-wise. 

I’ve worn a lot of hats throughout my career. I started in retail sales, where I got hands-on experience in stores and with customer service. But I’ve also held roles in childhood early education, business development and sales administration. I’ve worked across a variety of industries, from furniture to fashion, so I’ve seen retail and sales from a lot of different angles. Through it all, the common thread has been my love for sales and my passion for retail — especially fashion retail. 

When you work in sales, it’s so important that you believe in the product, and Jumpmind’s point of service solution really stood out as a product customers love. The engineering team behind it is incredible and what Jumpmind provides is genuinely impressive. Especially when you look at how fast the product has been deployed and proven at scale.  

Can you tell us more about your role and what your experience has been like so far?

I work in sales in the EMEA region, working to get the right retailers in front of Jumpmind and building our customer base in Europe. Day to day, that means engaging with senior retail leaders, understanding their challenges and helping them see how modern Point of Service and in-store technology can transform their customer and associate experience. 

People always reach out to me on LinkedIn asking what it’s like to work at Jumpmind and I tell them it’s the best company I’ve worked for. The team has been incredibly supportive. Very early on, I was told, “No question is a stupid question.” That really gave me the confidence to grow and learn. Jumping on board has been a really good life decision. 

What are you seeing in the EMEA retail market right now?

One theme I see is the transformation of physical retail. Many retailers in EMEA are still using legacy POS systems that are really outdated. That’s where I see huge opportunity for Jumpmind. 

Since I started in November, our team has more than doubled, which really reflects the growing need for Jumpmind’s solution in the region. There’s clear appetite for modernization and improved in-store experiences. 

You mentioned that you’re a bit of a retail addict – any stores or brands in particular that are your favorites? 

I’m a big fan of both high-street and luxury fashion. I love Zara and H&M, but I also love designer brands such as Louis Vuitton, Dior and Chanel. 

One of the highlights of my workat Jumpmind is that I’m reaching out to leaders at some of my favorite retailers. When I get to work with someone at a retailer I genuinely love, it’s exciting. It connects my passion for fashion and retail with the work I do every day. 

I spend a lot of time shopping at different stores, so I’m able to put myself in a shopper’s shoes and think about what Jumpmind would actually feel like in a store. How seamless is the process? What’s the experience like at the till? How does the service really feel? 

Where else can we find you outside of work?

I love being outdoors and by the water, such as at the beach. It makes me really happy so I try to spend as much time outside as I can. 

Most people who have been on a call with me have already met my cat, Storm, who is a bit of a star. She’s half Persian and half British Shorthair, with grey, black and white fur. She has a big personality and loves to make surprise appearances in virtual meetings.  

I’m a big, big foodie. I will travel far and wide for a good meal, whether it takes an hour, two or even three to get there. Socializing, eating and spending quality time with friends and family is really important to me; it’s time you can’t replace. 

Any particularly memorable food experiences lately?

I absolutely love a seafood boil. Over the last few years, more places in the UK have started doing them. My friends and I have always said we’d travel to America just for the food, but now we can travel around the UK and find a good seafood boil. It’s nice to see the UK embracing recipes and flavors from places such as New Orleans so we can try them without getting on a plane.