Meet Danielle Baker: Serial Hobbyist, Mountain Dweller, and Jumpmind’s Newest Customer Success Champion

Welcome to Jumpmind Reveal, a blog series showcasing some of the talented folks we have here at Jumpmind. In today’s installment, we meet Danielle Baker, a senior customer success manager based in Squamish, British Columbia who joined the company in April.

Danielle, tell us about your background and how you came to Jumpmind?

My career path has definitely not been a straight line, but it’s always been about finding ways to elevate in-person experiences and get closer to customers. Before joining Jumpmind, I did competitive research and go-to-market strategy for another point-of-sale solution. In that role, Jumpmind kept coming up, and for really compelling reasons.

I kept hearing they had a great product, but also that their team genuinely makes customers feel like an extension of the company. That kind of shared-success ethos was exactly what I was looking for, especially in an industry that’s increasingly becoming automated. I wanted to be somewhere that still brought the human element to every customer relationship.

Before that, I spent five years as a wholesale sales rep for surf and snow sport brands, managing relationships with hundreds of retailers across Western Canada. That role gave me a grounded perspective on the day-to-day challenges retailers face and how they use technology to keep running efficiently. It also sparked my deep interest in retail tech, especially during the pandemic, when technology became the lifeline that kept so many retailers afloat.

Earlier in my career, I was actually a flight attendant for a little over a year.

What are you doing now in your role at Jumpmind?

I serve as one of the primary connections between our customers and the broader business, focused on turning strong relationships into long-term, measurable outcomes. My work spans owning the day-to-day customer experience, running executive touchpoints and business reviews, and helping customers realize the full value of Jumpmind’s platform as it evolves. I also act as a translator between the field and our product and engineering teams, bringing customer insights and patterns back into the conversations that shape our roadmap and direction. Beyond the account work, I’m also focused on helping our Director of Customer Success & Strategy, Lauren Cevallos, shape how Customer Success operates at scale, building the rhythms, frameworks, and customer programs that will define how Jumpmind partners with retailers for the long haul. It’s the kind of role where you’re both doing the work and designing the function, which is exactly the challenge I was looking for.

What has your experience been like since joining the team as a remote employee?

From day one, everyone has been so genuinely kind and generous with their time. I had the chance to visit the head office in Columbus during my first week, and the whole team was incredibly welcoming. Beyond the warmth of the culture, I’ve just been so impressed by the depth of experience and talent across the team. People have come from legacy POS solutions, more modern ones, and from the retailer side itself, and they bring all of those learnings with them. The team feels very intentionally built, and everyone brings both great energy and real expertise to the table.

Where can we find you after hours?

I’m a bit of a serial hobbyist. I have a rotating list of probably 50 things I’m tinkering on at any given time, and it’s basically a hyper-fixation rotation depending on the week. It all falls into one of two buckets: moving my body outside or working with my hands.

I’ve been skiing since I was three, so that’s a huge part of my life. I also love hiking and gravel biking, and I genuinely feel lucky to live where I do. Squamish is one of the most beautiful spots in Canada. There’s a local hike called The Chief that’s a must-do for anyone visiting town; the views of the Howe Sound are just spectacular.

On the creative side, I’m really into sewing, cooking and baking, floral arranging, photography. I wouldn’t call myself a technical photographer by any means; I just love bringing my camera along on trips and capturing moments that feel beautiful to me. Some of my favorite shots have come from trips to Portugal and Italy. There’s just something about European architecture – every door and every building feels like it deserves to be photographed.

Do you have any upcoming trips?

Actually, yes! I’m heading to France next week for a friend’s wedding, so I’m really looking forward to getting back out there with the camera. I feel very lucky to have those kinds of adventures to look forward to.