Meet Bradley Friedman: She Jumped Out of a Plane at 10,000 Feet Over Switzerland, Now She’s Landed at Jumpmind

Welcome to Jumpmind Reveal, a blog series showcasing some of the talented folks we have here at Jumpmind. In today’s installment, we meet Bradley Friedman, a retail technology consultant, based in sunny San Diego, Calif., who joined Jumpmind in May 2026.

You came to Jumpmind from the retail sales floor. What’s it like being on the other side?

I was really excited about the opportunity to come work at Jumpmind because my previous background was as a sales associate on the floor. I thought it would be interesting to be on the other end of things and behind the scenes with the systems I was using every single day. It’s so fascinating to be on the back end of it now — knowing what capabilities could have been implemented. Day to day, I’m generally prospecting, doing outreach, looking at what’s out there in the market, comparing our product to different ones currently in use, and finding customers who’d be a good fit — whether they’re expanding, want more features, want to modernize, whatever the case may be.” 

What was your biggest takeaway from working on the retail floor?

I have a degree in psychology, so I know how important it is for people to just feel like they are heard and valued and having seamless experiences in the store is a big part of valuing their time. Having a good POS system sets the sales associate up for success and to look like an expert on the floor. So many people are fearful that AI is going to replace what the associate does, but at the end of the day, human connection is going to be the basis of any interaction that you have. There are stores I have gone back to because I had a great experience with the person I was talking to; tech and human touch have to work together.

What do you like to do outside of work?

Wake surfing is a big passion of mine, and I like spending quality time with friends outdoors, whether it’s hiking or an ocean swim.

I also love singing. I grew up in New York and did quite a few Broadway auditions. And I auditioned for The Voice — but I never went on to the finale. I auditioned for the voice and got through the rounds! It was incredibly validating to hear that I was wanted for something that I hold so close to my heart. I ended up going abroad and also have a lot of stage fright, so it didn’t happen. But I’m really grateful for the experience and proud of for putting myself out there.

You studied abroad in Switzerland. What was the shining moment of your time there?

I went skydiving in Switzerland — which is funny, because I’m very much a rule follower. I don’t do anything out of the norm. But I really like doing things that challenge me — things I never would have thought I could do. So, on a whim I told my friends: “We should go skydiving!” (I had always heard that Switzerland is the best place to do that.) To my surprise, everyone agreed, and I was like, “Oh gosh, I didn’t really mean it — now we’re locked in.” Going up in the plane was somewhat terrifying, and you can’t turn around at that point, you just have to go. It’s so metaphorical and symbolic of leaping into the unknown. But once I made the jump …. I can’t even describe the feeling. I would do it again in a heartbeat.

We gotta ask … “Bradley” is a pretty unusual name for a woman. What’s the story? 

There’s not really a story. My sister’s name is Miller and my younger brother’s name is Beckett; my mom just liked gender-neutral names. 

Over the years, it’s had some pretty interesting effects though. For example, when I was a kid going to sleep-away camp, my luggage was always dropped off on the boys’ side, as opposed to the girls’ side!!! But I like that it’s different.